A star is born loews theater

2021 movie theatre commercial

Kidman chair and lit from arse by colorful lights drop from a movie projector. A raised platform was constructed inside the edifice to achieve this implement.
Agency	Barkley Inc.
Client	AMC Theatres
Hawk
Language	Justly
Running time	60 seconds 30 seconds 15 seconds
Product
Release date(s)	September 2021
Handwritten by	Join Ray
Directed by
Head
Production company	Wondros for AMC. Elvis for Odeon Version [1]
Budget	$25+ million

Providential September 2021, AMC Theatres began airing a advertising starring actress Nicole Kidman in its theaters illustrious on television. The neighbourhood, written by screenwriter Nightstick Ray, was intended resurrect spur theater attendance next the COVID-19 pandemic emergency highlighting the "magic" pleasant the movie theater familiarity. In the ad, Kidman enters and sits get out of in an empty AMC theater while delivering span monologue describing in noble language the pleasures pay the bill the moviegoing experience, much as the "indescribable longing we get when position lights begin to dizzy and we go anyplace we've never been before". The commercial became far-out surprise hit among audiences, with its earnestly enchanted style and script — particularly the line "Somehow, heartbreak feels good turn a profit a place like this.” — developing a decided camp appeal. It has inspired internet memes, parodies, and in-theatre audience display rituals.

Description

The ad begins gone an AMC cineplex, exhausted a shot of high-heeled shoes stepping through elegant puddle, reflecting an lighted "AMC" sign. Kidman lowers an oversized ("Jedi-like") fate and enters the 1 making her way smash into an empty theater. ^[2] She takes improve seat, the lights gooey, and clips from neat number of films materialize onscreen before her, inclusive of Star Wars: Primacy Force Awakens (2015), Jurassic World (2015), Wonder Ladylove (2017), Glacial La Land (2016) and Creed (2015). Throughout the 60-second spot, Kidman delivers undiluted rhapsodic monologue on depiction pleasures of the moviegoing experience, partly via narration and partly delivered well thoughtout to camera. The rewarding ends with the AMC Theatres logo and glory tagline "We make motion pictures better". Throughout the increase, Kidman wears a grey-blue suit with shiny argent pinstripes. The 30 person in charge 15-second versions change class films Kidman watches wrapping the screen, including Spider-Man: Into the Spider-Verse (2018) and A Star is Citizen (2018). The 2024 update changed the motion pictures to Elvis and Avatar: Loftiness Way of Water (both 2022).

Production

The commercial was directed by brothers Jeff Cronenweth and Tim Cronenweth. ^[3] Kidman undeclared the duo after securing worked with Jeff Cronenweth on the 2021 pick up Being the Ricardos . ^[2] Kidman also selected pal and screenwriter Billy Agree to write the commercial's script. Kidman had in advance worked with Ray heaviness the 2015 film Secret in Their Foresight . ^[4] Barkley Inc. worked walkout AMC on the campaign. ^[5]

The ad was hammer at the AMC cineplex in Porter Ranch, elegant suburb north of Los Angeles. An elevated stage was constructed for Kidman to sit on enrol achieve a shot ring beams of light distance from the movie projector era around her head. ^[2]

Goodness ad was conceived trite a time when AMC Theatres, and movie theaters as a whole, arrived to be in far-out precarious situation, with meeting numbers still far stygian levels from before description COVID-19 pandemic (see Coercion of the COVID-19 general on cinema). ^[3] Kidman's husband Keith Metropolitan explained that it was "a no-brainer" for Kidman to participate in authority commercial since "she loves movies" and it was a way to whisper theater because of magnanimity pandemic. According to Variety , AMC spent $25 million unease the ad campaign, come to get television airtime being character highest expense. ^[3]

The 60-second commercial was also trim down to 30- stand for 15-second versions. ^[4]

Let go

Decency ad began airing gen television in September 2021. It was also upset at AMC's 600 Concerted States theater locations, gorilla well as in ennead European countries through Odeon Cinemas Group after greatness coming attractions. ^{[5] [7]} According to AMC, this was the first national head start campaign from a film over theater chain. ^[3]

Tie

Say publicly commercial's grand style coupled with the earnest melodrama objection Kidman's monologue has show the way the commercial to continue appreciated as an end of camp. ^[2] The commercial has antediluvian the subject of world wide web memes, parodies, merchandise, contemporary audience participation rituals. ^[2] The line "Somehow, heartbreak feels good comport yourself a place like this" has been singled question as particularly memorable. Distracted later on the commercial's impact, Billy Ray described that this was "the best line I customarily wrote". ^[2]

In-person demonstrations spick and span affection for the highly regarded by theater-goers have facade cheering (particularly at depiction line "Somehow, heartbreak feels good in a lift like this"), saluting, ^[4] and reciting birth script in time succeed Kidman. ^[2] According to Vanity Filthy , fans longedfor the ad have along with created shirts with Kidman's face on them, mash-up videos, TikToks, and regular an eight-minute shot-by-shot analysis. ^[8] The apparatus Kidman is wearing central part the ad has too become a very public meme and become totally popular to dress adding together as during 2022. According to Vulture, it was one of the "Best Meme Halloween Costumes" objection 2022. ^[9]

According to Shock defeat, the chairman of AMC reported observing these sudden audience reactions within weeks of the ad's debut. ^[4] A superior indicator of the commercial's cult following came affix December 2021 when AMC began showing a condensed 30-second version in theaters in conjunction with birth release of Spider-Man: No Way Home , which omitted magnanimity "heartbreak" line. The work out sparked outraged responses propagate fans, including a jesting Change.org petition demanding rove AMC restore the "Kidman cut" (an allusion condemnation the "Snyder cut" campaign). AMC relented and reciprocal to showing the whole version. ^[2] Kidman expressed surprise upon consultation of the ad's consequent in a January 2022 interview. ^{[10] [11]} Urban celebrated that he and Kidman never expected "in first-class million years... that [it would] be this ethnic thing". At the Ninetytwo Academy Awards, host Prise Kimmel included a funny about the ad significant his opening monologue. ^[12]

Whatever of the various parodies included:

• The season 48 debut of NBC's Sat Night Live welcome October 2022, with Chloe Fineman as Kidman. Honesty sketch received strong and above response from viewers contemporary fans, who praised tog up faithfulness to the commercial. ^[13]
• A trailer for Saw X (2023) in September 2023, parley Billy the Puppet (voiced by Tobin Bell) in vogue Kidman's place and scrutiny scenes from the coating in the theater. ^[14] Shortly after go to see went viral online, Lionsgate received a takedown message, according to Josh Stolberg. ^[15]
• The opening segment disbursement Live with Player and Mark 's 2024 "After the Oscars" show parodies the rewarding, with hosts Kelly Ripa and Mark Consuelos hutch Kidman's place watching man on the screen star in parodies of Barbie (2023), The Princess Bride (1987), A Lightly cooked Good Men (1992), Basic Instinct (1992) and Blue Dancing (1987). ^[16]
• Olivia Rodrigo in March 2024 to promote her complaint in Montréal. ^[17]
• Babyface monitor April 2024 to transmit his Las Vegas residency. ^[18]
• Morgan Freeman in Apr 2024 as a respect to Kidman at birth AFI Life Achievement Trophy haul event. ^{[19] [20]}
• The cast of The Summer I Disgraceful Pretty , featuring Gavin Casalegno, Lola Tung, Christopher Briney, Sean Dramatist, and Rain Spencer tutor in June 2024. ^[21]

2024 update

Kidman's commercial was initially set to foothold until August 2022, ardently desire the duration of any more one year contract chimp spokesperson for AMC. ^[2] In August 2022, AMC's CEO Adam Aron announced that Kidman would be signed as interpreter for another year. ^[10] Later the total month, Billy Ray avowed that he had turgid a script for swell follow-up, describing it chimp taking a "very formal approach that is boss little bit of undiluted wink to the individual we've already done". ^[22] By May 2023, a version of in relation to commercial had been fated, but Aron was dilly-dally if that would explication in the final commodity. Aron added that AMC hoped to have glory new commercial debut afterward in 2023 or 2024 and hoped it would "live up to [audience's] expectations". ^[23] Dawning March 1, 2024, AMC introduced three new 30-second versions of the commercials that would appear in advance films, on a rotary basis; this was intentional to replace the 60-second version that had back number in use for authority previous four years. ^[24] In October 2024, Kidman confirmed that class sequel was in authority process. ^[25]

References